“Crawl, Walk, Run is your practical guide for navigating each stage of analytics maturity, taking you step-by-step through an analytics maturity framework to achieve greater efficiency and increased confidence in your marketing decisions.” (Amazon)
Crawl, Walk, Run: Advancing Analytics Maturity with Google Marketing Platform (by Michael Loban and Alex Yastrebenetsky)
“Crawl, Walk, Run is your practical guide for navigating each stage of analytics maturity, taking you step-by-step through an analytics maturity framework to achieve greater efficiency and increased confidence in your marketing decisions.” (Amazon)
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