Build an Email List
Building an email list is one of the best ways for a business to stay connected with their customers and build relationships. Email lists help businesses reach out to potential customers and keep current ones in the loop about new products, sales, events, and more. Having an email list can also help you better segment your customer base so that you can tailor your messages for each individual.
Additionally, businesses that have email lists can track the effectiveness of their campaigns to get a better sense of what works and what doesn’t. Finally, having an email list allows you to quickly reach out to all your customers at once with a single message—which is more cost-effective than sending out multiple emails or texts individually.
Lead Magnet Creation
Get potential customers interested in what your business has to offer, without having to make any commitments right away.
Landing Pages & Forms
Quickly capture valuable contact information and preferences. Provide a targeted call to action for your audience with landing pages.
Traffic Generation
Increase your online visibility and attract more potential customers to your website, landing pages, and other online presences.
Learn About Email List Building
Want to build up your knowledge around email list building? Here are some great resources to get started.
- Amy Porterfield's Building a Profitable Email List Masterclass (FREE)
- AppSumo's 60 Free Ways To Build Your Email List Article (FREE)
- AWeber's Your Daily Dose of List Growth Class (FREE)
- Help Scout's List Building Strategies Guide (FREE)
- Jenna Kutcher's List To Launch Lab (PAID)
- Teachable's List Building 101 Guide (FREE)
Quick Help
Email List Building FAQs
Here are a few answers to your frequently asked questions for email list building.
What is email list building?
Marketing automation is technology that enables businesses to automate their marketing processes and activities. It helps marketers save time by automating repetitive tasks such as email campaigns, social media posts, website updates, lead generation, and more. Automation makes it easier for marketers to manage multiple channels at once while allowing them to focus on the strategies and campaigns that will have the most impact.
Why aren't my emails performing well?
The first two metrics to look into when you aren’t getting the results that you want include open rates and click-thru rates. If your open rates aren’t where you want them to be, try some variations in your subject lines since this is what will encourage email opens. If your click-thru rates (percentage of emails sent where someone clicked on a link) are low, ensure the content is relevant and engaging. Also focus on a single call-to-action (CTA), which is what you’re asking the recipient to do. Too many CTAs can be distracting and result in lower numbers of link clicks.
Depending on your email platform, you may also have access to A/B testing, which lets you try different variations of an email (different content and subject lines) to see which one works best.
How do I collect email addresses?
Two of the most common ways to collect email addresses include adding a newsletter signup form to your website or creating a landing page with a signup form to download a lead magnet (e.g., eBook, template, or other giveaway with value to your audience).
How do I get people to sign up for my email list?
One of the best ways to grow your email list is by offering something of value (also called a lead magnet) in exchange for signing up. This could be a free ebook, exclusive content, discounts or anything else that would be appealing to your target audience. Additionally, make sure you’re promoting your list on social media, your website and through word of mouth. You could also try running a contest or promotion for people to enter in exchange for signing up. Above all, be creative with how you promote it and make sure the benefits are clear!
Is email list building still relevant?
Definitely! Having an email list connects you directly with your audience who have expressed interest in keeping up with your business. It also has one of the highest ROIs of any marketing channel so it’s definitely worth investing your time and effort into building an email list. Additionally, it’s important to note that email list building isn’t just about getting people to sign up; it’s also about continuing to engage with them after they have subscribed. With the right approach, you can turn your email list into a powerful marketing tool.