Build a Social Media Following
Building a social media following can be a great way to promote your business. Whether you’re looking to create meaningful connections with potential customers, share interesting content, or start conversations with industry peers, having an active and engaged presence on social media is essential for success. With the right strategy in place, you’ll be able to grow your following and reach an audience that cares about what you have to offer.
Facebook (2.9 billion users)
Most commonly used by ages 25-34 and up. Has some great group building features and makes it easy to share photos/videos.
YouTube (2.2 billion users)
Video sharing platform/search engine owned by Google. Share informative and entertaining content to engage your audience.
Instagram (2 billion users)
Strong focus on great photos. Trends towards younger demographics. Using emojis and well-researched hashtags help.
Reddit (1.5 billion users)
A large collection of sub-forums by various topics. Can be a good way to engage on certain discussions and do social listening.
TikTok (1 billion users)
Created for short-form video sharing, but videos can now vary from 15 seconds to 10 minutes. Favors authentic, low-cost videos.
LinkedIn (875 million users)
Professional networking platform used for brand visibility, job searches, industry idea sharing, and career advice.
Pinterest (444 million users)
Like a mix between social media and a search engine. Can be a great source of website traffic over time.
Quora (300M monthly visitors)
Share your expertise by answering questions on Quora. Can also include links to relevant pages, which can help with website traffic.
Discord (300 million users)
Most popular in the gaming community, but also commonly used in tech communities to communicate and host live events.
Twitter (217 million users)
Quick information sharing social platform with a 280-character limit for posts. Can also share photos, videos, and links.
General Social Media Tools
General Social Media Knowledge
Social Media FAQs
Here are a few answers to your frequently asked questions for building a social media following.
Which social media platform should I start with?
The best social media platform to start with will depend on your specific business needs. If you’re looking for a platform that’s good for visual content and marketing, Instagram or Pinterest might be the best fit. If you want to focus more on written content and customer service, then Twitter or Facebook may be better options. Each social media platform also caters to different demographics, which you’ll want to ensure align with your target market. It’s important to research each platform and decide which one is best for your needs.
Should I start with multiple social media accounts or one at a time?
It really depends on your goals and resources, but in general it is best to start with one platform and become comfortable with that before moving onto the next one. That way, you can ensure that you are creating quality content and engaging with your followers properly. Once you have a good handle on one channel, then you can move onto the next one and slowly build up your presence across multiple social media networks.
What are some social media campaign considerations?
A successful social media campaign requires a few key components. First, you need to have an engaging message that speaks to your target audience and compels them to engage with your brand. You also want to ensure that you’re using the right channels and making the most of the features they offer. Finally, having a clear strategy for measuring results is essential so you can determine what’s working and where you need to make improvements.
How can I measure social media campaign success?
There are a few different metrics you can use to measure the success of your social media campaigns. First, look at overall engagement rates such as likes and shares for posts. You can also track website visits from social media channels and see how many people are clicking through from your mentions or ads. Finally, you can track conversions from social media, such as purchases or newsletter signups from users who first interacted with your brand on social media.
How do I manage multiple social media accounts?
Managing multiple social media accounts can be a lot of work, so it’s important to stay organized and keep track of each account. First, create a plan for what type of content to post on each account and when. Second, use tools such as scheduling apps or social media management platforms to help you stay on top of posts and messages. Finally, try and maintain a consistent voice on each account, so users know what to expect from your brand.
How often should I post to social media?
Posting frequency varies by platform. According to Hootsuite, users should post 3-7 times/week on Instagram, 1-2 times/day on Facebook, and 1-5 times/day on both Twitter and LinkedIn.